You take great measures to keep yourself beautiful and pampered. Your hair is shiny and lush. Your face is radiant, your skin soft and dewy. What about your lashes?

One of the biggest culprits of premature lash loss is not taking care of your lashes properly at home. To the naked eye, they might look squeaky clean. Glancing at them through your lash technician’s magnifying glass tells a different story.

Every day (especially during a night out in glamorous full makeup), your lash line is bombarded by dead skin, excess oils, and cosmetics. When you clean your lashes, you’re rinsing away these nasties to prevent bacteria build up, allergens, and even natural lash loss. This build up also eats away at your extension’s glue bond, breaking it down over time. Translation – extensions coule fall off your natural lash instead of lasting the entire life of the natural lash.

Give your lashes what they need – a proper cleansing with Lash L’Amour’s new foam cleanser. Available in scent-free or in a minty tea tree formula, this gentle cleanser removes makeup and oils for squeaky clean lashes. Choose the Tea Tree Extract for anti-inflammatory and anti-irritant agents that soothe and are great for sensitive skin.

How frequently you cleanse depends on you. If you keep your look natural, wash your eyelash extensions two to three times per week. If you reach for the makeup every day, wash lashes/remove makeup daily. Also using a cleanser specifically created for lashes means you will avoid potential glycols, oils, and other no-nos for lash extensions often found in regular facial cleansers and makeup removers.

How to use: Pump a small amount of foam onto your fingers. Gently apply to your lashes. Massage the lashes, eyelid, lash line, and around the eyes gently to remove makeup and clean your lashes. Rinse with warm water and pat dry.

Lash L’Amour’s new foam lash cleansers are sold in all three of our locations and are available to purchase online for $20.